tag:blogger.com,1999:blog-50902599516908698962024-03-12T20:50:26.844-07:00Alex Dyson - PPPPersonal Professional Practice / BA Graphic Design / Leeds College of ArtAlex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.comBlogger81125tag:blogger.com,1999:blog-5090259951690869896.post-58267463597754093672015-05-21T05:30:00.000-07:002015-05-25T05:35:50.024-07:00OUGD602 — Personal Branding Boards<div class="separator" style="clear: both; text-align: center;">
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<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-44853681681244340952015-05-20T16:10:00.002-07:002015-05-20T16:10:46.886-07:00OUGD602 — Branded Collateral Photos<div class="separator" style="clear: both; text-align: center;">
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<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-46401675526951303952015-05-19T15:49:00.001-07:002015-05-19T15:49:55.372-07:00OUGD602 — Branding - 02<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Now the visual identity has been established it needs to be translated over a selection of different collateral mediums to promote myself as a designer and a professional alike.</span><br />
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Business Cards:</span><br />
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I wanted my business cards to remain their simplest on the details side as this is theoretically the most important side for legibility, readability and engagement with those that get hold of it. I stuck to a modular grid system that allowed formatting to be rather easy to set up. I complemented the information contents with icons that responded to each.</span><br />
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To be consistent with the logo ident I created for my website, I wanted four variations of the front of my card. 'Thinker' 'Do-er' 'Maker' 'Creative' to express my dynamic skills that I show in my every-day practice.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
In regards to printing, until my big pay-outs come through from the briefs I have been working on, I can't afford to splash out on expensive finishing processes or stock. Or, I thought I couldn't until I came across Moo's luxe range.</span><br />
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The Luxe range is incredible for the price. Using GF-Smith Mohawk Superfine stacked up to 600gsm with a triplexed effect in the card along with high quality digital printing, I was amazed to see that it was only £60 for 100 along with 20% student discount on top of that.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
I was sold so I got straight to ordering as soon as I downloaded their indesign template and set it up to their print standards. I decided last minute to make it 150 cards as that gave me roughly 36 of each design.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
Shipping times were also impressive as it will be arriving at the university in two days. Really looking forward to seeing them in the pulpy flesh!</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Letterhead:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
For my letter-head I created a 6 x 5 grid that would help generate the consistent elements of any kind of letter I might send, such as an invoice, contract, brief, etc.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
I wanted my ident to remain open and therefore chopped everything but A — Dyson, I had the idea to have a more content specific ident on each letter but realised it could quickly turn unprofessional, e.g. "I AM A — BUSINESSMAN".</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
I stacked the generic information along the left hand side in Fira Sans with complimenting icons to remain fluid with my website and business card. I also considered the spacing I would leave my banking information when used as an invoice.</span><br />
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<a href="http://4.bp.blogspot.com/-Nf8sP-GNoHA/VVn0GogItSI/AAAAAAAAM2o/CJ3APM5evNU/s1600/Screen%2BShot%2B2015-05-18%2Bat%2B15.14.41.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="255" src="http://4.bp.blogspot.com/-Nf8sP-GNoHA/VVn0GogItSI/AAAAAAAAM2o/CJ3APM5evNU/s400/Screen%2BShot%2B2015-05-18%2Bat%2B15.14.41.png" width="400" /></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Like my design work I like to leave things very simple with breathing space but remain structured with an obvious hierarchy. I feel like I have successfully shown this in my A4 format and am confident it will work for my other collateral too.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
Invoice:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Using the same grid system and same layout, I converted my letter-head into an invoice by changing the content to a short amount of information along with a table I would use to break-down costing information to clients.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Contract:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
Last year I wrote up a really good and concise contract agreement for all clients I worked with, for my current one I revisited that and amended it so it was a lot more professional and accurate.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">"This contract is an offer by Designer to Client made for Designer to provide creative Work as requested by Client.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">01. Work</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Client requests Designer to create work outlined in brief. Work includes only the final, deliverable art, and not any preliminary work or sketches.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">02. Payment</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">50% of the total fee is required before any services will be rendered, and the remaining 50% is payable within 14 business days of receipt. A £50 service charge is payable on all overdue balances for reissuing each invoice at 30, 45, and 60 days from the date of original invoice. The grant of any license or right of copyright is conditioned on receipt of full payment.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">03. Estimates</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The fees and expenses shown are minimum estimates only, unless an hourly fee has been agreed upon. The Designer shall provide the Client of a tally of hours within a reasonable period of time upon request if such is the measure of the fee. Final fees and expenses shall be shown when invoice is rendered.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">04. Grant of Rights</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Designer agrees to the perpetual license of the right to display and transmit work to Client, excluding the right to authorship credit, modification, and resell, which is retained by Designer. Designer agrees that work is produced with the intent it be unique and will not seek to resell or publish work, except as noted below.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">05. Designer’s Right to Authorship Credit</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Designer may use work in Designer’s portfolio (including, but not limited to, any website that displays Designer’s works). Client does not have to display Designer’s name together with work, unless being described with any editorial usage, but Client may not seek to mislead others that work was created by anyone other than Designer.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">06. Cancellation.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The fee for Work is refundable pending only upon Designer’s breach of contract. In the event of cancellation of this assignment, ownership of all copyrights and the original artwork shall be retained by the Designer, and a cancellation fee for work completed, shall be paid by the Client. If the project is on an hourly basis the and project is canceled by Client, Client agrees to pay no less than 100% of the hours already billed for the project at the time of cancellation plus a flat fee 50% of the remaining hours that were expected to be completed on the project.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">07. Limitation of Liability</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Client agrees that Designer will not be liable for any incidental or consequential damages that arise from Designer’s performance of this commission (including, but not limited to, failure to perform in a timely manner, regardless of whether the failure was intentional or negligent.)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">08. Acceptance of terms</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The action of the sending and receipt of this agreement via electronic method will hold both parties in acceptance of these terms. Designer as sender and Client as recipient will acknowledge acceptance of these terms either through an e-mail noting acceptance or acceptance is acknowledged at the beginning of any work on said project. Electronic signatures shall be considered legal and binding."</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Again, the design remained cohesive with just the content and header changing. Clients will get used to the way things work when working with me and will therefore find everything naturally easy to read and understand.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
Brief Document:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />For my brief document, I took the information categories from the university template as they have always served me well with getting all the relevant information out of a client and easily writing one out for them to accept. For this document I used a combination of my 6 x 9 grid for separation, and the baseline grid for type positioning. This created a really clean, easy to read document that matched the rest of my A4s.</span><br />
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<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-5498006288973328522015-05-15T04:39:00.002-07:002015-05-15T04:39:30.310-07:00OUGD602 — Website<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Probably the most important thing for a Graphic Design student to leave university with is a fully working, functional and well presented online portfolio. For this reason I wanted to get straight to work on my new website.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
Very much like the branding work I had just started to play with for myself, I wanted the finished site to be clear, functional and professional. I listed all of the things I definitely wanted/needed on it so I could begin the design process.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
— Homepage/landing page (slide-show? show-reel? animation?)</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Work page to work as a menu to navigate through all available finished work.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Individual work pages to present the chosen briefs I have completed.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— About page to cover contact details, who I am, what I do, who I work for, etc.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Blog page to keep any visitors that are interested in what I am doing, up to date.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
My next stage was to find a hosting service that allowed me to get what I want in a content management system without the hassle of coding the entire website.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While I was looking on <a href="https://niice.co/">https://niice.co</a>, there was an advert for squarespace. I was interested as to what it was and it became clear that it was the website package that I was looking for.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />
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<a href="http://3.bp.blogspot.com/-FCS4D18_1H0/VVTmUV2T54I/AAAAAAAAMt4/rqXi8rIFnus/s1600/Screen%2BShot%2B2015-05-14%2Bat%2B18.59.09.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="242" src="http://3.bp.blogspot.com/-FCS4D18_1H0/VVTmUV2T54I/AAAAAAAAMt4/rqXi8rIFnus/s400/Screen%2BShot%2B2015-05-14%2Bat%2B18.59.09.png" width="400" /></span></a></div>
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<a href="http://2.bp.blogspot.com/-X1LD_JtMMNc/VVTmVXicOxI/AAAAAAAAMuE/lu-IEKInDsU/s1600/Screen%2BShot%2B2015-05-14%2Bat%2B18.59.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="242" src="http://2.bp.blogspot.com/-X1LD_JtMMNc/VVTmVXicOxI/AAAAAAAAMuE/lu-IEKInDsU/s400/Screen%2BShot%2B2015-05-14%2Bat%2B18.59.37.png" width="400" /></span></a></div>
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<a href="http://1.bp.blogspot.com/-EKiifQViHCA/VVTmUcGUdzI/AAAAAAAAMt8/OH-4Etk4Ns0/s1600/Screen%2BShot%2B2015-05-14%2Bat%2B19.00.18.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="270" src="http://1.bp.blogspot.com/-EKiifQViHCA/VVTmUcGUdzI/AAAAAAAAMt8/OH-4Etk4Ns0/s400/Screen%2BShot%2B2015-05-14%2Bat%2B19.00.18.png" width="400" /></span></a></div>
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<a href="http://3.bp.blogspot.com/-qspkSPrhaBE/VVTmWqhMOvI/AAAAAAAAMuQ/V2spPbtGbNo/s1600/Screen%2BShot%2B2015-05-14%2Bat%2B19.02.43.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="251" src="http://3.bp.blogspot.com/-qspkSPrhaBE/VVTmWqhMOvI/AAAAAAAAMuQ/V2spPbtGbNo/s400/Screen%2BShot%2B2015-05-14%2Bat%2B19.02.43.png" width="400" /></span></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I read through all of the information and it seemed almost too good to be true, but as there was a free two week trial to allow you to build up the website you wanted to, I thought it was worth a try.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I signed up to the account and found that it was far more flexible than I imagined it would be. You could use a template and add your content, change a template, start afresh or even code within it to change more advanced features. As I only had two weeks to get it done before getting charged, I decided to pick a simple theme and then modify it to suit my needs and wants using the built in feature builder and custom css.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The content management system was so intuitive and allowed me to freely change and amend anything I wanted to. This was a great feature as I didn't have loads of time to code from scratch so amending things was a lot less work.</span><br />
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<a href="http://1.bp.blogspot.com/-mc0VyQPftPM/VVXRej7MGwI/AAAAAAAAMuo/rtoDEFa2rRU/s1600/Screen%2BShot%2B2015-05-15%2Bat%2B11.55.08.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="400" src="http://1.bp.blogspot.com/-mc0VyQPftPM/VVXRej7MGwI/AAAAAAAAMuo/rtoDEFa2rRU/s400/Screen%2BShot%2B2015-05-15%2Bat%2B11.55.08.png" width="242" /></span></a></div>
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<a href="http://2.bp.blogspot.com/-GDZG4VaLPVg/VVXRetNzt_I/AAAAAAAAMu4/W_7NsNtHS_g/s1600/Screen%2BShot%2B2015-05-15%2Bat%2B11.56.33.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="400" src="http://2.bp.blogspot.com/-GDZG4VaLPVg/VVXRetNzt_I/AAAAAAAAMu4/W_7NsNtHS_g/s400/Screen%2BShot%2B2015-05-15%2Bat%2B11.56.33.png" width="242" /></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">
<br />I used the template Marquee which worked with dynamic scrolling, a feature I wasn't at all interested in. The reason I chose it was because of the menu formatting which suited my needs perfectly.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://marquee-demo.squarespace.com/#about-marquee">http://marquee-demo.squarespace.com/#about-marquee</a></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />After two weeks of amending and changing elements to suit my needs in-between other briefs, I had my finished professional website. I bought my domain through Google as it allowed me to have option to get custom e-mailing for only £3 a month and show professionalism.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.a-dyson.co/">http://www.a-dyson.co</a></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The navigation of the site consisted of the branded animation in the top left corner with the page buttons in the right. All body copy on the site was set in Fira Sans, the supporting typeface within my branding for when DIN was not appropriate.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The home page worked as a slide-show of one image from each of my works which works as a little teaser of what I do.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On the work menu, the projects were presented in a single column that took up most of the screen to work appropriately on all devices and let the work speak for itself rather than have captions. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The footer was designed to present my latest tweet, my last ten instagram photos and the links to my external networking sites.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The about section has everything you would expect to find, a paragraph about myself with a supporting manifesto, my work experience, my contact information and my social links.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">My blog would allow viewers to get an insight as to what I was working on or doing at the time, this would also give me a place to state my availability should I be away at any time or freelancing for several weeks, etc.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The whole site has been designed to be absolutely responsive for big screens, laptops, tablets and as small as smart phones.</span><br />
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Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-16771343012014894642015-05-14T10:01:00.000-07:002015-05-14T10:01:00.573-07:00OUGD602 — Branding - 01<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As I was progressing through my final year of university, I have been thinking and challenging myself on the topic of my own visual identity. Who am I? Does Pencilwound actually define me? Or does it define an event that happened in my life?</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I felt like it was time for a change.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I began by listing topics related to me and my practice.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Modern.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Active.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Determined.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Motivated.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Excited.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Creative.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Passionate.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Cyclist.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Beer-drinker.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Conceptual.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Hands-on.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Optimistic / Positive.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Aspirational.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Dedicated.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">— Designer.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Once I started to analyse this list, I felt like I knew where I was heading aesthetically. I wanted to keep to a clean type-based approach but I wanted my conceptual drive to shine through it.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was asking myself the same questions again "What am I?" and I had a lightbulb moment. my first initial is 'A' and therefore I can be 'A — Dyson' but playing on it in variations that show that I am a creative (A — Creative), for example.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I started trying to think of variations using the list above:</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A — Modernist.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A — Creative.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A — Cyclist.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A — Beer Drinker.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A — Thinker.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A — Maker.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A — Do-er.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">A — Designer.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was definitely a direction I wanted to explore and so I began working out the visual representation to see if it would work aesthetically. The reason I wanted to go into this so quickly is because if the identity was well thought out but couldn't look good, I would seem a lousy designer for those that were looking for a potential freelancer/junior.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I tested a few of my favourite typefaces out until I came to DIN.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">DIN is a personal favourite of mine for it's characteristic letter-forms and functional design as a whole. It was designed to be used in engraving on metal but has been shown to work well in most mediums. I have never used it in a project before because nothing had fit with it, however my the most attractive form in the typeface (to me) is the A and in this I would be using it as a consistent anchor.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I started to experiment with the formation of how things would look with DIN Bold and fell in love with the results.</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I could already see it become a very fun animation at this point so I decided to give it a go.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was this point I knew that I had made the right decision to begin the process of advancing my personal branding.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-65514884569854772432015-05-11T04:27:00.001-07:002015-05-11T04:27:19.761-07:00OUGD602 — Artist Beer Visions / Hop & Barley Zine Launch / Tutti Frutti<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The weekend was very work filled as deadline is nearing however one thing that I was looking forward to was going to Colours May Vary on the Saturday with friends to see a collection of things.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">At the same time, it was the Hop & Barley Vol.4 Magazine launch and the 3rdrailclothing exhibition named Artist Beer Visions in Colours May Vary at the same time as the Tutti Frutti exhibition at the Munro House Gallery where I knew some of the first years were exhibiting prints alongside some great photographers.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Artist Beer visions was the main reason I wanted to go down as the exhibition was originally in London while I was researching for my critical writing, however I never had the moment or opportunity to go down. Fortunately it has started travelling around the country as it was so popular and was finally in Leeds.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This project showcased work from a few artists I really look up to in response to an imaginary beer brief that required the artist to create a piece of work alongside a story of the imaginary beer to support it.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While I was there, I was glad to see a bunch of local creatives to catch up with and have a chat with, such as Lucy Ketchin, Hungry Sandwich Club, Eve Warren, and Nathan Bolton. We all had a great IPA from Northern Monk Brewing which has hints of lavender and rhubarb (it was amazing) and had a good time.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It's great when this kind of thing comes straight to your door-step and it would be a sin to not make yourself involved as it is always a great time!</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After I got home from the exhibition, I couldn't help but buy the Kristyna Baczynski print 'Tunguska Blast' as I thought the story and artwork were a beautiful finished outcome — "<span style="box-sizing: border-box; line-height: 26px;">In 1908 a meteorite entered the northern hemisphere of the Earth’s atmosphere and exploded over the Siberian river Tunguska. It streaked an eerie blue trail across the morning sky and the shockwave caused by its impact knocked down millions of trees, radiating from its centre.</span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br data-reactid=".r.1:3:1:$comment717834521635431_717834701635413:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$7:0" style="box-sizing: border-box; line-height: 26px;" /><span style="box-sizing: border-box; line-height: 26px;">As the cosmic dust settled, a carpet of tiny green shoots was revealed growing from the the debris-strewn ground. These plants, since named Galaxy Hop, were harvested by the local people who believed them to hold mystic powers.</span><br data-reactid=".r.1:3:1:$comment717834521635431_717834701635413:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$9:0" style="box-sizing: border-box; line-height: 26px;" /><br data-reactid=".r.1:3:1:$comment717834521635431_717834701635413:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$11:0" style="box-sizing: border-box; line-height: 26px;" /><span style="box-sizing: border-box; line-height: 26px;">The Siberians’ secret recipe is still used today to produce this mysterious IPA, beloved for its bright citrus flavours and dazzling golden hue, and brewed using Tunguskan river water to produce a pale ale of unearthly distinction."</span></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
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<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-82346247369219075672015-05-11T04:06:00.000-07:002015-05-11T04:06:03.294-07:00OUGD602 — Studios — The Lift Agency — Third Day<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">My task for today was to initiate the concept proposals for a high-end children's sports concept store in Dubai, a challenge I must admit was entirely new for me.</span><div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was given the three names they were deciding between and was told to take my own spin on it remembering the target audience of the children and their parents.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I created a couple of mood-boards to define the two directions that I felt fit the idea well and showed them to the designers, they all told me that I was definitely going in the right direction and the style resembled a project they had already done for the company which was a good sign.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I spent the rest of the day developing three concepts that took lead on those directions and presented them to Sam before leaving and he was really happy with the outcomes as directions to show the clients. Being given a day for something this advanced was a challenge in itself, but to be told that the direction outcomes I had finished with were of good enough standard to go to a client was a great feeling to leave with.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I am really enjoying the time I am spending at Lift and am looking forward to being able to spend more time with them and possibly a full time job once their new studio is finished!</span></div>
Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-89039154433378796252015-05-04T12:42:00.003-07:002015-05-04T12:42:41.943-07:00OUGD602 — Studios — The Lift Agency — Second Day / GF-Smith Collection Launch<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Going back to Lift was a good feeling. I had the whole train journey to myself this time round as Sam was in early to get a bit of work done for another meeting so I met him there.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was placed on the other end of the room this time to be amongst different people and get a feel for the way they work too. I got some updates running on the computer as I was a bit early and then I met Tom as he arrived. He was very chirpy and told me that he was pleased to finally meet me as he had heard a lot about me (surprising as I'd only been in one day the week before, but nonetheless good!). Him and Sam took me into the briefing room and we sat down and discussed a very peculiar, interesting brief they had on their hands to brand a product for a friend of theres that create 3D objects made of plastic compounds. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The product was a small shuttle that carried three containers that could be filled with shampoo, conditioner and shower-gel all designed to be completely travel safe. It was already in production to be made and branded for big companies like Dove, Virgin and Nike but they wanted their own one that could be sold empty for more picky customers that like their own products in the pack. My challenge was to conceptualise a brand for it along with a packaging solution. I had half a day to move through my ideas and develop it enough to pitch/show.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I found this challenge to be a difficult one as I had no guidelines to follow, the product didn't even have a name and part of my job was to think of one. I did everything I could and we broke off for lunch. Me, Sam and Christophe went to Boots for a meal-deal after having a wonder in town. Once we arrived at the studio again, Sam had to answer a Skype call from some of the studio members in Abu Dhabi so me and Christophe had some time to chat while eating, I was feeling a lot more comfortable with each of the studio members now and I felt very welcomed to the environment quickly, feeling like I belonged in the team.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After lunch, I showed Sam and Tom the work I had spent my morning on and they were really pleased with the packaging outcomes I had come up with but the three of us were still unsure on the name/identity and they understood why I struggled so much.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was taken back to the briefing room as they thought I could give my head a break from name thinking and they gave me a new job. I had to conceptualise the POS for Cleveland Golf products for shops around the world that would promote the Buy one and get one 50% off offer they had running. This was another thought-heavy brief and spent the rest of the day coming up with and driving ideas.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Towards the end of the working day, Tom asked me if I wanted to come along with them to the GF-Smith Collection launch that evening. I'd heard a lot about it and was so excited that I was asked and decided to go with them. When we arrived we were given drinks tokens and had half an hour to network and catch up with people we hadn't seen for a while. A few of the graduates from the course were there so I got chatting to them to see how they had been.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The collection book was handed out after a short talk from Matthew and it was absolutely amazing, very well designed, printed and put together. I stuck around for a few more beers with the guys from Lift until I decided I'd be on my way as I had an illustration job deadline to conform to before midnight. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Before I left, Tom took me to one side and told me about their studio move in June/July and that they are looking for a full timer for after the move, so far I had made a good impression because he said that from what he could see, I would fit in well. This calms my nerves a lot more for beginning 'real life' once the degree is over.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-38287405674985229942015-05-04T05:20:00.001-07:002015-05-04T05:20:17.519-07:00OUGD602 — Studios — The Lift Agency — Catch up<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It wasn't long before Sam was back in touch asking when I could get back in to work with them and to meet Tom, the other creative director who was in meetings in Abu Dhabi with UEFA.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I informed him that I would be able to come in on Thursday as my tutorial and crate was on Friday.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I am really looking forward to going back in and working with them. It almost felt like a break to look forward to from all of my current briefs for university/clients. A new place, fresh faces, different/interesting work and fun people.</span></div>
Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-70719785833887396052015-04-28T10:11:00.004-07:002015-05-04T05:20:34.126-07:00OUGD602 — Studios — The Lift Agency — First Day<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I met Sam at the train station like arranged and we spent the half an hour train journey talking about cycling, bikes, design and the agency. Me and Sam were definitely on the same level as each other and I think the combination of common passions were evident in this.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After the short walk from the train station to the studio I was introduced to Christophe, a designer/artworker in the agency along with Ben who was outside in the sun on the phone to a client. I was shown around the surprisingly big studio on the top floor of the building which had a main studio, a meeting room, an office, a bathroom, kitchen/dining room and storage before being taken to a mac and getting very quickly briefed on what I was going to be doing that day. The week before, one of their permanent freelancers did a flyer for them which wasn't to their standard and my task was to re-do it.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I don't know if this was the dominant reason for enjoying the day so much but my task was to create a flyer for a local bike shop about the government funded cycle-scheme. Some clients arrived and Sam left me to go to the meeting and I was left to my own devices. As I started to plan out my ideas in my notebook, more people began coming in and I surprisingly acted rather confident in my introductions, a rare occurrence as I am very shy at first with people. From the start there was so many laughs and a lot of studio 'banter' which kept the room lively and smiling.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was a fascinating work environment that made me realise how different Analogue were with how they dealt with everything. This was very laid back nonetheless hard-working, whilst the creative director at Analogue would send off negative vibes around the studio often if he wasn't happy with something which would leave the room in silence. Did I actually enjoy my time there? The first time, definitely. I learned a lot about the industry, worked with some amazing creatives for big names and got paid £200! The second time, definitely not. Working at PC World might of drilled it into me that bosses are always power-mad and unlikable people and so I saw past Barry. But here, everything was so relaxed, fun and always interesting with no negative characters, it was a nice change to what I was used to and made me feel very relaxed and happy to be there.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For lunch, we walked into the town so I was able to experience Harrogate for the first time. I wasn't sure what to expect but it was a very nice place that felt like it catered for expensive tastes. We went to the Waitrose to pick up some lunch and as the pizzas were on clearance we decided to have a little pizza + salad buffet. We put £2 each in and got enough for everyone. Lunch felt a bit intimidating purely because it was the moment everyone were in the same room at the same time and as I was a new character, people were asking a lot about me. I dealt with this okay and feel like it sparked a better connection with everyone at the studio.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Once lunch was over, everyone got back to work and Sam came over to see what I'd done. I was told I had free reign so I enhanced the logo and redesigned the flyer completely which was beyond Sam's expectations as I got a lot of praise for it and he told me it was perfect and I'd pushed it to a really good point. He gave me a couple of bits of feedback on the illustrations and then urged me to continue and try and finish it that day.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Before I knew it, it was 6pm and I had finished the job to a standard I was really happy with. Everyone crowded round the computer-screen and all agreed that it was done to a much better standard than the last time and that I seemed very adaptable of what I was creating depending on the brief/client.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Me and Sam made a quick dash to the train station after I was debriefed quickly by him and Tony (the big boss) who both agreed that they wanted me to come back again and work collaboratively with them so they could see how I worked in that scenario as well as solo. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The train journey back was very confidence boosting as Sam told me about how he started to work with the company and it was exactly the same as I had come in that day. He has grown with and helped grow the company six years down the line and he is now the creative director. We talked bikes a bit more and then said our goodbyes once I had thanked him for the opportunity once more and he promised he'd be in touch.</span>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-67633922523006965622015-04-28T08:37:00.000-07:002015-04-28T10:12:10.127-07:00OUGD602 — Studios — Archipelago — Meeting<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Me and Michael from Archipelago have been exchanging e-mails since the first one I documented in <a href="http://a-dyson1215-ppp.blogspot.co.uk/2015/03/ougd602-archipielago.html" target="_blank">March</a> in an attempt to meet and allow me to visit the studio. Unfortunately the world was against us and prolonged our meet on several occasions on unavoidable reasons on both of our sides.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Finally, we came to a date we could both put to one side for one another and finally meet.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The studio is amongst <a href="http://www.tower-works.com/" target="_blank">The Tower Works</a> and I fell in love with the space from the moment I entered. It was absolutely tiny and that was the moment I realised this was a two person company. The walls were adorned by beautifully printed publications and prints structured amongst the white space and you could instantly feel that this was the perfect space to be inspired and creative.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Michael and Zosia are <a href="http://www.thearchipelago.eu/" target="_blank">Archipelago</a>, Michael being the designer and Zosia, his wife being the project manager, account handler, and organiser all round.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was greeted with an amazing coffee and a friendly chat about the space, community surrounding it and the work that they have been doing. This lead onto the reason why they wanted to bring me in.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">They had noticed me on instagram when I most recently rebranded myself and were taken back by the fact I was still in university when they noticed my standard of work, the amount of freelancing I have been doing as well as the amount of time I have spent working in studios this year. Even though they mentioned possible internships in the original email they sent me, they mentioned here that I am passed the level of what they would be able to offer me in an internship or placement as I am already doing what I would of been taught on it. Instead they brought up their interest in keeping in touch with me and using me as a freelancer as and when the opportunity arises along with the possibility of working together on more arty projects.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was so overwhelming to have a couple of professionals give me this amount of praise and bring up their interest of working with me professionally.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Archipelago focus on the independent and cultural sector of design and their favourite briefs are those for museums, galleries and exhibitions. This is a direction I would love to experience as I have not yet had the opportunity to.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We discussed my current work and they provided me with some excellent feedback, along with a confidence boost in telling me that my worries of entering the real world after university are not at all necessary as I am so far the most professional studio they have spoken to and have built up an amazing network for myself.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Michael and Zosia were absolutely lovely and a pleasure to talk to. I was invited to the opening night of The Plant Room, an interactive exhibition they are currently working on with <a href="http://www.lucyketchin.co.uk/" target="_blank">Lucy Ketchin</a>, <a href="http://www.dovestpottery.co.uk/" target="_blank">Dove Street Pottery</a>, and <a href="https://twitter.com/_mattkelly" target="_blank">Matt Kelly</a>. This will be a great way of seeing them again and updating them on post-university life as it is the week after our final submission.</span><br />
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<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-63952441890423420982015-04-27T12:13:00.000-07:002015-04-27T12:13:19.497-07:00OUGD602 — Studios — The Lift Agency — Opportunity<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On Facebook, there is a discussion board for fixed-gear cyclists in Leeds to aid in selling parts, buying parts, organising rides, etc.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I check it each week to see where and when the communal rides are taking place and this week I noticed one of the group moderators, Sam had posted this.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.theliftagency.com/" target="_blank">The Lift Agency</a> was already on my hit-list for places I wanted to visit/request a placement so I sought the opportunity and sent him an e-mail.</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Working in sales at PC World has given me an insight in financial psychology and therefore I upped my day-rate without pushing the boat out too far so that if lift as a studio attempted to little it down, I wouldn't lose out.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The conversation felt very relaxed and laid back and I felt like there is an instant common ground because of my ice-breaker of the Halleycat.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I wanted to highlight my experience in the professional industry so he felt like he could depend on me, I let him in on a recent struggle I had with timezones and international clients because of him mentioning that difficulty.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">`What I mentioned above happened and he asked if I would take £120/day, this is still above my standard day-rate so I was pretty chuffed and accepted with a bit of resistance to show that I know what I want/need but prompted a declaration of how much work would be involved.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This also worked and he mentioned there would be a fair amount of work in the coming months.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After clarifying dates and times, we agreed for me to come up on the Friday to meet the team and work with them for the day to see how I did things.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We arranged to meet at the train station for the 8:30 train to Harrogate where we could have a chat before arriving because of his meeting first thing.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was all really exciting and didn't feel like it could of gone any better.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I am beginning to feel a lot more professional as of recently. People are treating me and my practice with a lot more respect and its a good feeling, its a nice reflection.</span><br />
Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-13852054634853213172015-04-16T08:56:00.001-07:002015-04-27T05:24:00.242-07:00OUGD602 — Placement — Analogue Part 2 — Week 1 & 2<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">For my second placement at Analogue I was given two tasks to complete in the studio while I was there at the same time as being involved in studio feedback of current briefs.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I had to manage time well as I was there during Easter which meant a bank holiday weekend in-between it. Monday - Thursday and then Tuesday to Thursday.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">My first task that took a bigger priority was to develop what I had left behind with the Revere branding and identity and my less important but extremely fun project was to design a beer label using typography with the theme of northern folklore.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I started right back at the development and spent approximately four days on Revere and three days on the beer design.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><u>Revere:</u></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I developed a concept and then designed three different logo variations for it before presenting them on design boards that I could give to Barry.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Beer Label:</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The quote I was given was 'White horses ride the waves as Unicorns rise from beneath'</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">East coast fishermen are used to the heavy waves (or ‘white horses’) they will also tell you of the Narwhal they sometimes net by mistake with its eight foot horn thrashing about the ship.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">My idea was to build a scene of typography by hand drawing it all and then enhancing it digitally. I used the scales of the printable bottle area and got to work.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I really loved producing this piece of work as I hadn't had my hand at illustration to this degree for a while. I left everything in the server folders so Barry could look over it when he got back to the studio the day after I left.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As great as the studio experience was, this time at the studio was a little disappointing.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Unlike last time where I was given a variety of smaller jobs to complete for clients within the studio which the studio valued enough to pay me £200 along with the experience of studio-feedback at a much higher level than university's, I only had these two things to do which neither of them were true live briefs. </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When I approached Barry about the payment for the placement he reacted rather negatively and wasn't even aware of the job advert that the studio manager, Hattie had published. He refused all responsibility for the advert and made it clear that payment should always be brought up before anything and that I should of made it clear I was under the impression that I was getting minimum wage.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As much as I agree I should of made that assumption clear, I feel that as a creative director, Barry handled this situation very immaturely and unprofessionally and left me feeling like I had spent two weeks working towards two projects that weren't taken entirely seriously as well as not being paid for the time.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">To finish on a positive note I feel that my practice at the studio has enhanced the way I deal with feedback and develop projects from that, as well as my focus and development of design boards. Design at the end of the day must be sold to a potential client and that must be done in a clear, creative and well executed format that makes the client think in the desired way.</span></div>
Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-122196039444206982015-03-23T07:32:00.001-07:002015-04-27T12:13:38.227-07:00OUGD602 — Archipelago<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On Friday 20th of March I received an e-mail from Michael Lewis at a small local studio called 'The Archipelago' in Leeds. The wonders of instagram has hit me again, one of their team member's had found my work through that and insisted that Michael, the founder took a look.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">He went on to talk about getting me in for a visit and showing my work as they like to get a feel of students from both our course and the Leeds Beckett one and see how they fit in with them. This could mean both internships or future career paths.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Michael complimented my work quality and picked out two briefs he particularly liked the outcomes of, the Mallinsons brewery branding and the fixed gear publication. Finally he said he wanted me to come in if I was interested to show my work and talk to them.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I had heard of Archipelago before but not yet seen any of their work. From what I could see from the three projects on their website, their working style was very similar to my own and they focused on smaller independent branding, a specialism I concentrated on with interest.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I decided that I'd definitely be interested to go and speak to them and show them what I am currently working on, I can imagine them to be quite down to earth and interesting to talk to. I e-mailed back that I was free the following Monday afternoon but later realised it was Friday afternoon and they probably wouldn't even see it till Monday.</span><br />
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<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-7454983509411147922015-03-23T06:37:00.001-07:002015-04-27T05:23:51.703-07:00OUGD602 — Made By Analogue — Round 2<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Since the end of my placement at Analogue in January I have made efforts to stay in touch with Jake, the design director and even though we have both been so busy and difficult to communicate between we spoke irregularly with feedback jotting back and forth on the work I have been doing as well as mentions of meeting up and going to the pub.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I also made sure that I made enough of an effort to stay in touch on instagram to keep a dialogue going with the rest of the team and keep a lasting impression on them all.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In the last thread of e-mails, I reiterated my intentions of coming back in Easter like I discussed with Barry on my last day. This seemed to be still of interest to them when it was brought up and Jake took the liberty of checking if the dates I was free would work with them and it did.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Really looking forward to round two with them as a studio, since I was last there they have hired another middle-weight designer called Lucas Jubb, a professional whose work I have began admiring more recently when seeing outcomes for Belgrave Music Hall, Leeds Feast, and Stuzzi.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Can't wait to get back in their routine, meet Lucas and try and provide some more great work for them to put into motion. Since my last visit, where I was their first official intern, they have made it into a regular occurrence and even advertised it on YCN's job-board as a paid placement. £6.50 an hour will be useful indeed for two weeks in Easter! </span><br />
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Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-76427099660831097942015-03-23T04:57:00.001-07:002015-05-05T04:26:58.696-07:00OUGD602 — Christina Bernales<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On the 12th of March, I received an e-mail that was both very surprising but also very pleasant. A bridal photographer from the USA had discovered the branding and identity that I completed for Nicole Jopek while rummaging through Behance.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was really really exciting to get, predominantly because it was from the other side of the world. I initiated some small-talk but kept it on topic before explaining my current work situation, questions I had and my rates.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This usually immediately weeds out potential clients and time-wasters expecting free/low-paid work because of my studying position. I was very pleased to see this wasn't a price bracket that put Christina off and immediately motivated and interested me a lot more in finding out exactly what Christina was looking for.</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I highlighted that time-taking is completely reflected on the client in regards to what she wanted out of me, as inevery situation, it is possible to create a concept/logo in a day, but thorns' doubt it won't be nearly as well thought out or executed as one that took a week to develop.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We ended our discussion by clearing up our next stages together and expressing our excitement in the project.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When I received a reply from Christina, I was very pleased at both the direction she was heading and the efforts of clarity she went through to make it as easy as possible to distinguish, it was very obvious that Christina had worked with a graphic designer before which settled my thoughts a lot when she confirmed it. So far the apparent outcomes of this brief would be a main logo, a monogram and some business cards. I began thinking about the difficulties of sourcing a high quality printer in a different continent but felt excited about the challenge.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In my reply I wanted to be sure Christina understood I was clear with everything that she wanted from me and that I was enthusiastic about creating something amazing with her at the same time as dropping the 'contract' bomb that both protects myself and her in regards to copyrights and payment.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The response to this was as good as everything else. Christina was going to be busy on a shoot over the weekend and even though she said that she'd be back in touch on Monday, having a friend in photography has shown me that everything tends to take 5 x longer than expected a lot of the time.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It took a bit longer than Monday to get back in touch but like I said above, it wasn't far off expected in this line of work. I let her know that if one of my other jobs would be finished the next day then I would be ready to start on her project on the following Monday.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is where the difficulties began however due to ease of payment. From Christina's research the easiest way would be to mail a cheque over, however I found that in paypal's terms, you can send money to a friend/family internationally for only 0.5% ($1.49).</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Christina was really happy with my find and paid the deposit instantly. This is definitely something to remember when dealing internationally in the future.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-79402861615017315302015-03-23T02:53:00.002-07:002015-03-23T02:53:57.930-07:00OUGD602 — Woodrups x Restrap Film<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">During a meeting with Nathan at Restrap discussing possible packaging solutions, he mentioned a project that he was currently involved in as a collaboration with Woodrups Cycles.</span><br />
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<span style="background-color: white; color: #111111; line-height: 20.15999984741211px;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Tim, a good friend of Nathan and I, is taking part in the Transcontinental Race this year and required a reliable, well built, travel friendly touring race bike that would carry all of his supplies from Flanders, Belgium to Istanbul, Turkey.</span></span><br />
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<span style="background-color: white;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #111111;"><span style="line-height: 20.15999984741211px;">Because of the film that I made to document the 2014 Halleycat, Nathan asked me if I'd be interested in documenting the making/building of the bicycle </span></span></span></span><span style="color: #111111; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 20.15999984741211px;">through film and photo. Because of my interests and the fact that this video would be played at the Yorkshire Bicycle Show and be a spark for networking, I thought it'd be a great idea to make the time for it. We agreed a daily rate for shooting/editing and it was sorted.</span></span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-58835361268375737802015-03-21T09:30:00.002-07:002015-03-21T09:30:26.971-07:00OUGD602 — Process Invite<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was surprised to receive an e-mail from one of last year's graduates Mike Williams inviting me to take part in an exhibition that he is organising for the duration of the Leeds Indie Food Festival.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On 4 Mar 2015, at 12:39, hello@brewersdesignsociety.com wrote:</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hi Alex,</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Just wanted to let you know that I'm curating an exhibition in May about brewing great beer and the art that surrounds it, It would be awesome if you could submit. It features artists from around the world (Invited Nick Dwyer of Beavertown, Kasper Ledet of ToOl and a heap more etc etc) and is being hosted in Tall Boys.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The brief is open but aimed at artists that specifically work alongside craft breweries, I know you love your beer so I wanted to include you. I know the course is bloody intense, deadline is 30/04/15 if you can squeeze it in. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Full info is in a call for submissions pack I have have sent out today (see attached) and if you have any questions, let me know.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Thanks,</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Have a great day.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Mike Williams</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Founder</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Brewer's Design Society</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Process Exhibition</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was really excited about this exhibition already due to the artists that had also been invited but also the prospect of networking with or having work presented alongside them. Like Mike said in the email, it is an obvious quality my interests lay with is well made beers and especially after my dissertation and brewery branding this will be a nice way of using the research I constructed for them in another brief.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It may benefit me quite a lot as I am already friendly with the owners of Tall Boys Beer Market as I buy a lot from them and often stop to have a chat, this might spark something further in a professional direction and I may even do some work with them.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-71081558323280016482015-02-19T09:41:00.002-08:002015-02-19T09:41:38.869-08:00OUGD602 — Manifesto Presentation<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As always with presentations I felt a bit nervous while talking in front of everyone, however I feel like it went very well in comparison to past shaking ordeals.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I spoke clearly, didn't babble (too much), and managed to communicate my progress, journey and ambitions with confidence. I am happy with the way it went and I look forward to more presentations so I can practice speaking with confidence to groups of people.</span></div>
<br />Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-68843260337170170982015-02-18T01:51:00.004-08:002015-02-18T01:51:49.734-08:00OUGD602 — Krink // Modernica Collaboration Chair<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As my life focus revolves around graphic design, I will often admire the products of other disciplines.</span><br />
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I came across this beautiful <a href="http://modernica.net/krink.html" target="_blank">fiberglass, maple & walnut chair</a> which was designed between <a href="http://shop.krink.com/" target="_blank">Krink</a> and <a href="http://modernica.net/" target="_blank">Modernica</a> which retails at $395 / £257.</span><br />
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<span style="border: 0px; line-height: 22px; margin: 0px; padding: 0px;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Modernica and Krink team up to bring a new color with a unique shimmer to a California design icon. Understated and neutral at first-glance, a closer look reveals the Krink Fiberglass Side-Shell shines in classic Krink silver. The individual strands of fiberglass catch and hold the silver-pigments producing a soft luster with changing light and perspective. As two companies who produce handmade goods in the USA, we are extremely pleased with this collaborative work that sees New York City and Los Angeles sensibilities perfectly combined.</span></span></div>
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<span style="border: 0px; line-height: 22px; margin: 0px; padding: 0px;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The Krink Fiberglass Side-Shell chair comes in Krink silver with solid walnut dowels, black wire and embossed plate on bottom with Krink logo. Open edition. Handmade in the USA.</span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I have always had an admiration for hand-made products and consumables with a lot of thought involved. The chair from afar appears very ordinary however on closer inspection, the strong details and craftsmanship are brought to light. This reminds me that everything that works well or looks good has had a lot of thought gone into it, everything is designed and it creates a human link to every product, it is when that is obvious, that I tend to admire it as more than just what it has been made for.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-21972393355881115762015-02-16T03:50:00.003-08:002015-02-16T03:50:46.862-08:00OUGD602 — Stay Inside The Lines<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Colours May Vary hosted the launch of Untitled #01, a publication celebrating the British art show which is coming to Leeds in 2015.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The launch celebrated with a large vinyl mural illustrated by Lucas Jubb, Jay Cover and Kristyna Baczynski which was mounted on the wall for people to colour in with paint markers.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was a really fun evening and I was hoping to meet Kristyna as I really love her work and have bought art from her in the past however I found myself struggling to network as I had no idea what the creatives looked like!</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Had a couple of beers and some Bundobust bar snacks, coloured in and had a good time. It is nice that this kind of thing is organised and so I thanked the owners of Colours may vary for hosting it before leaving.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-72061779938674803622015-02-13T03:11:00.002-08:002015-02-13T03:11:57.193-08:00OUGD602 — Leeds Print Festival<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I took my girlfriend and I to the Leeds Print Festival talks as I thought it would be a really interesting bulk of knowledge from different speakers as well as possible networking opportunities.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Alec Dudson — <a href="http://intern-mag.com/" target="_blank">Intern Magazine</a></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Alec spoke about his opinions on the independent magazine industry and it's relationship with the digital age.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was interesting to hear about his journey into editorial print design, the fact he interned at Boat magazine for a while before deciding to set up his own magazine based on the idea of internships. What really interested me was the fact that his experiences of that made him push intern into a printed matter that pays the contributors who are in the interning community for their work, turning it in a sense against it and being fair to those who are deemed not worthy of being paid for their hard work.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Counterparts spoke about how they came to exist through a love and passion for printing even though they were both made redundant.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">They didn't really understand themselves how they got to where they were but it was sparked from the redundancy of them both and the spare time they were presented with. They wanted to make beautiful prints from an old beaten down letter press machine and it slowly grew out of control until they rented out a studio space and turned it into what they did for money.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was great hearing how they were so into something that they put everything they had into it and it became a success at the same time as enough of an income to keep them going.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.perrottbespokeprinting.com/" target="_blank">Perrott Bespoke Printing</a></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Prorate told us their story and showed us a beautiful video to bring it to life.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was so nice to hear directly from a specialist printer of this caliber that still uses die stamping. I also found it interesting when someone asked how their work has changed over the years from a lot of corporate identity stuff to specialist documents, wedding invitations and business cards for higher end businesses.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I have always been really interested in traditional print processes and to discover one that I had no other knowledge of other than the name of it and a rough idea was great.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Paul Heys — <a href="http://neubauberlin.com/" target="_blank">Neubau</a> / Kubrick Archive</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Paul Heys enlightened us to his journey of research and archiving with a gut wrenching twist at the end that made me cringe on my seat.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Paul spent eight years developing an archive of Stanley Kubrick's work in the form of a publication. This was intensely indexed with reference codes and impressive grid structures that both looked beautiful and functioned incredibly well / easily.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">We were later disclosed that upon the final day of working on it, it was deemed a breach of copyright by Warner Bros and he was unable to publish it or turn his work into a reality because of this breach that he wasn't informed of.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Ben Freeman — <a href="http://www.dittopress.co.uk/" target="_blank">Ditto Press</a></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />I had already heard a similar talk from Ben when he came to uni to brief us on our methodology task, however I wanted my girlfriend to hear it as she has a huge interest in self publishing, zine culture and DIY comics.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Ben went through his talk on his life story of acid trips and the 90's rave scene and how it got him to where he was today, one of the founders of Ditto Press. This place specialises in publishing and art as a whole.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Unfortunately we had to leave after that due to preconceived arrangements however what we saw was absolutely fantastic.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-76452900051518397242015-02-06T03:15:00.003-08:002015-02-16T03:14:15.349-08:00OUGD602 — Kinoko Opportunity<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On the 21st of January, three days into my Analogue placement, I received an email from Max Lewis, the owner of <a href="http://www.kinokocycles.com/" target="_blank">Kinoko</a>, a London based premium cycle boutique which I am a huge fan of and have purchased a lot from.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">He had found me on instagram and enquired about working with me on something which I found immensely exciting. I replied straight away to show my enthusiasm but inform him of how busy I am at the moment in the studio. He was absolutely fine with it and told me to get in touch when my schedule was freed up.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Once I finished my placement I emailed Max again to let him know that I was free. He asked about my current plans and what I was doing along with a request of references, etc. I heard that both Nathan and Tim were already close with him so I asked them for references as there'd be more trust between them than random strangers.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Tim gave me an amazing reference and Nathan gave me a ring to tell me how close they were and said to tell him that he can give Nathan a ring if he needed reassurance that I was good at what I do.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I answered his questions and sent the email.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Max began asking questions about where I stood now, what I was wanting to do and also asked for references. I have never needed a design reference before so I messaged both Tim and Nathan, whom I have done work with involved in the cycling community and also know him.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I constructed my response professionally as I really wanted to work with them. The reference Tim sent me was absolutely fantastic, I may go back down my client list and ask for some references from them too for use on my website or if future clients request them!</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I saw on instagram and twitter that Max and Josh (the brand manager at Kinoko), went on a tour of italian factories so I wasn't expecting a reply any time soon!</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The final straw was pricing. I am one that pulls up a very fair price structure for my work that obviously develops along with myself. I always remember that I have rent and bills to cover in the real world and of course want some extra out of it for my efforts. However in the case of clients that I really want to work with, I play with these prices to make them seem more appealing but at the same time make them aware of how much I want to work with them and hopefully develop a professional relationship that would bring more work forward in the future.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Once the weekend was over I got an email from Max agreeing to my rates and confirming briefs to be sent.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is really exciting being granted some work from one of my favourite stores, I will push myself to work quite hard with the intent to establish a tight professional relationship with Max and the company.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-50206299415341446622015-01-31T14:53:00.000-08:002015-04-27T05:23:46.067-07:00OUGD602 — Placement — Analogue — Week 2<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On Monday, like the week before, we started the day with a Ted talk, this one was by Philippe Starck, at times it was quite difficult to understand what he was saying because of the accent but it was a really interesting talk about the purpose of design.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">See it here — <a href="http://www.ted.com/talks/philippe_starck_thinks_deep_on_design?language=en#t-95070">http://www.ted.com/talks/philippe_starck_thinks_deep_on_design?language=en#t-95070</a></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After that, we were each briefed on our jobs for the week. Mine was to begin the concept development for the identity for Revere, the pub company that owns The Elephant and Market and many others Analogue are in the process of rebranding.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I got straight to work on my first concept and worked pretty solid on it for two days. I then presented this to Barry.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">After we discussed the concept, it was made clear that even though it looked modern, it looked a bit science themed or atom inspired which wasn't the correct vibe.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I went back to the drawing board and began pulling down reference to back up my directions / styles. I then consulted Jake with these and we refined them further by finding more / better reference.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This time upon working the logo I had a more direct pathway in each style to present to Barry upon completion.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On the last day of the placement, we all went to Nandos for lunch as a send off and upon returning I presented my work to Barry once more.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">He was really pleased and impressed with the direction I had followed after trialling the previous ones and them not working, we then went on to discuss how we'd found working together.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I told him that I had felt really welcomed to the studio from the first day and it was great to be so involved in the briefs they were completing, i had learned a lot from being in their environment for two weeks even though it felt so quick.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Barry said he was really really impressed with my work ethics, the motivation I had, the amount I had done and the quality I finished it. He also made hints about the potential of furthering our relationship with another placement and then possibly a job. I was given an unexpected £200 for the graft and I reiterated that I'd stay in touch and hopefully come back soon.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0tag:blogger.com,1999:blog-5090259951690869896.post-45615944744870874042015-01-24T14:29:00.000-08:002015-04-27T05:23:34.529-07:00OUGD602 — Placement — Analogue — Week 1<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">As I arrived, I was greeted by Barry, the creative director of Analogue who I hadn't met yet. He straight away began showing an interest in my work, complementing the quality of what I produce which was an amazing confidence boost and told me that they had not yet taken on an intern and they wanted their first to have an obvious range of skills so they could easily depend on them with producing quality work representing the studio.</span><br />
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After that, I was told how a Monday is constructed in the studio. First, we all gather in the briefing room and watch a Ted talk to motivate and challenge our thinking, this is followed by a briefing on the day's objectives, and priorities along with a week plan.</span><br />
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The Ted talk we watched was by Rory Sutherland and focused on the idea of value and perception. This was a really interesting start to the morning that got my head thinking about what I buy and why. For anyone reading this, I really do recommend it.</span><br />
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<a href="https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man#t-281466">https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man#t-281466</a></span><br />
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I was briefed for my two focuses over Monday-Wednesday to design the flooring to go around the bar at a new restaurant opening in Trinity called Pintura, owned by the same people that run Cielo Blanco, Jake's Bar & Neon Cactus. My second focus was the children's menu for a restaurant opening in Darbyshire called The Elephant & The Market. I was told that even if from the first glance they sound like boring jobs that they were really going to twist my arm and be a challenge to complete successfully.</span><br />
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I was asked to create three variations of the Spanish tile inspired vinyl designs, to take it further I produced six unique outcomes of the brief. This was something that Barry told me he really appreciated the extra effort in.</span><br />
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I then began to plan out the children's menu for the next day so I was ready to go as soon as I got in.</span><br />
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My first day went really well. I networked with everyone on the team apart from Richard, who was ill that day. Everyone were really friendly, helpful, interesting to talk to and a good laugh too.</span><br />
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I am glad that the hard work I put in was noticed by Barry and he told me. It has certainly given me more drive to push things harder than I would normally to give a great impression and show them what I'm made of.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The second day I began working on the children's menu straight away. Barry was away in London for the next two days so I wanted to get it all done to an impressive standard before he got back. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Without being told about the restaurant's theme, I automatically assumed with a name like Elephant and the Market that it was an indian restaurant, and for that reason I began drawing an asian market for the background of the menu. When I showed Jake, he told me that it should be an english market and a lot more simple. This is when he told me that it was more of a pub/hotel even though the name suggested otherwise. This taught me to ask more questions about the brief as I had come into the studio mid phase of the project.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I spent the rest of the day redrawing the market as an english one and then working on characterisations for the elephant.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">_________________________________________________________________________________</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The third day was my last chance to get the menu finished in time for Barry's return so I had a lot to do. I spent the whole day developing the idea that everyone gave the go ahead and pushing it further. Throughout the day, I also kept going around the studio to see what others were doing and if they needed any help or feedback. Jake told me on our way home that it was something that stood out to him as when they have had people in the past, they haven't really seemed interested in what is happening in the studio.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I managed to finish the children's menu that evening which I was very happy about. The content still hadn't been sent so I just left a gap for it.</span><br />
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<a href="http://1.bp.blogspot.com/-4T0uXX93VQ4/VNOMid5BloI/AAAAAAAALFQ/FM3NuAmVIPU/s1600/E%26M_KIDS_MENU_V1-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" src="http://1.bp.blogspot.com/-4T0uXX93VQ4/VNOMid5BloI/AAAAAAAALFQ/FM3NuAmVIPU/s1600/E%26M_KIDS_MENU_V1-01.png" height="282" width="400" /></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br />The next day, Barry told us about his trip to London to a big toy convention where he networked with industry professionals like hasbro, etc in an attempt to find design work for Analogue.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I showed Barry what I had done with the children's menu and he was really happy with it. He sent it to the client and the client loved it so we were both really pleased. The next job on my list was to design the flooring for a restaurant called Pintura opening in Leeds Trinity this year.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was given large amount of reference of Spanish tiles which they wanted me to be inspired by when designing. After copious amounts of experimenting with a grid structure influenced from those tiles, I came to a strong outcome which I pitched to everyone at Analogue for feedback and comments and they were all really impressed and put me in the right direction to develop it.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This was the final outcome for each part I needed: The bottom of the stairs, the middle of the room, the front of the bar and each side of the bar.</span><br />
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<a href="http://4.bp.blogspot.com/-RS961gIAphY/VNOdrojHvCI/AAAAAAAALFo/bMFNCjb4pvQ/s1600/flooring-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-RS961gIAphY/VNOdrojHvCI/AAAAAAAALFo/bMFNCjb4pvQ/s1600/flooring-01.png" height="400" width="282" /></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Another piece of work I needed to do for Pintura was the vinyl for a disabled glass elevator. Barry had the idea to make it look like an elevator from the 20th century with big metal shutters, but at the same time, reminiscent of Spanish architecture</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I used the same grid structure as the tiles and created a circular pattern with the logo's P this was then placed within a shutter like background. This would be copper foiled onto the glass.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On Friday, I had two jobs left to finish the week with. My first was to design a pretend event poster for the inside of Pintura with an illustration by Victoria Topping. A series had already been designed for fishing contests, music festivals, etc and my poster was a surf competition. I was given the details and a screen shot of the illustration and set to work. I realised over the week that Barry liked to see a variety of different outcomes so he could figure out what he wanted to see so that is exactly what I did.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The final outcome became this one with a very subtle type finish in the corners to frame the illustration.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The last job of the week was to design a digital newsletter for Universal music. This was a brief that was given that day and was needed very quickly, for this reason, Barry set each of us on it to do one each so they could go back with a variety of different results. The client then chose a combination of mine and jake's for their final. I do not have a copy of the final one but this was my response. It needed to be very swiss modern, stripped back but still visually interesting. I was pretty happy that elements of my newsletter went into the used one as i wasn't expecting mine to be used at all.</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Overall my first week at Analogue went incredibly quickly and I had an amazing time. It was really fun getting straight into the work and being used as an asset rather than getting in the way. I have learned a lot about the industry in just one week as well as lessons in patience, receiving feedback, professionalism and software skills at the same time as brain power to work from 9 till 6 five days in a week (not something I am accustomed to).</span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I have been told that I will be working on a branding project over the course of my second week which I am dead excited about.</span>Alex Dysonhttp://www.blogger.com/profile/13388426083032407664noreply@blogger.com0