This felt really good to have someone I didn't know approach me and ask such a thing in relation to my work so I said I would. She sent me some questions and asked for some answers of around 3-4 lines each.
1. Who are your
main inspirations to your artwork?
Being a graphic
design student I tend to be influenced by a large variation of visual work. My
favourite studios at this moment in time are Analogue, Passport and I Love
Dust. The execution of both Analogue and Passport’s branding and identity work
is something I admire greatly, and I Love Dust’s clean yet aggressive style is second to none.
One day I hope to produce work of that quality, and seeing their work
definitely motivates me to push myself.
2. How would you
describe your style and creative process?
I don’t believe a
graphic designer should have a set style. I try and be as versatile as possible
for each brief or client as each are directed at a different audience for
different reasons and therefore will need to communicate in a different way.
3. How and what
made you start Inanimate Apparel?
Inanimate Apparel
was part of a personal investigation unit in my second year of college almost
three years ago. I was researching the theme of adornment, went down the
clothing route and created a clothing line as my final project. That was quite
successful in college as there weren’t really any independent clothing lines
around at the time. It grew and grew until trends started to change too quickly
for the brand to keep up with and the only people that were interested in
independent clothing were no longer my target audience. Even though I am now
finished with it, I am still proud to know I have sold a rough total of 460
t-shirts overall.
4. What has been
the best advice given to you as a designer?
I get given a lot
of advice almost every day from a selection of people. But probably the best
was something about my time management. It was probably my girlfriend as she
goes on about it often enough. If my time management isn’t bang on then neither
is my productivity or work quality.
5. Is there a
project so far you have designed that you like more so than others, if so, why?
The piece of work
I like most is a submission I entered in a competition to design the new single
cover art for Korn. The title was called Love & Meth and so I created my
design by cooking candy methamphetamine and then positioning the crystals in
the shape of an anatomical heart. Unfortunately I didn’t win however I am still
very fond of this design.
6. Do you feel
Leeds as a city helps you produce new ideas?
Leeds as a whole
is a wonderfully creative city full of interesting shops and places to eat with
a vast amount of culture. Being a very visually stimulated person, I will
always find inspiration walking through the city as well as having
opportunities at local happenings to meet very interesting and creative
individuals.
Once I had given her my answers she asked for a photo of myself as well as images for the Korn Love & Meth competition I entered and my old clothing line.
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