Designing books is something I have gained a lot of experience in whilst at university, but not once about myself. I found this particularly challenging however I realised I learned quite a lot about myself by doing it. This also gave me the chance to evaluate some of the work I am most proud of.
I wanted my business cards to fit into a low budget but make a big impression too. I have become a big fan of good quality stocks and felt that GF-Smith Colorplan fit the bill perfectly. After ordering the duplex royal blue and pristine white, I designed my cards appropriately, with my logo in white on the blue side and then my details in blue on the white side. Using so much contrast really makes the logo jump out of the card.
I wanted to brand two different kinds of envelopes that I would use to send both my portfolio book as well as my letters and invoices. This creates a stream of consistency over the same media in different scales. To do this I presented my logo in a box in the top left corner, the opposite traditional side of a stamp placement. This would give enough space to write the address as well as place a stamp.
The invoice was actually the first thing I designed when I was preparing some work to send to a client I had worked with when they requested an invoice. Even though this was done rather quickly, it followed all of the same grid rules as my book and had all of the necessary information.
The letterhead came after that and followed complete suit with it. Removing the financial details and replacing the breakdown with letter content.
Finally, the contract was the last thing that was completed in this layout. This spanned over two pages detailing all legal and financial elements of work that was involved in transactions.
Once my stock arrived, I created the positives for my screen printing. Business cards, book cover and envelopes.
Once these were sorted I got preparing and printing straight away.
Everything came out perfect apart from the occasional dud where the ink bled or wasn't cropped properly. If I was a working professional I would have money, and if I had money I would of gotten all of my business cards printed at letter press printers for an upmost professional finish.
The biggest problem I had out of production was an unfixable issue with the studio printer which couldn't print double sided and aligned to the other side, this made certain pages lose/gain margin space or warp the centre. Otherwise, everything would of been perfect.
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